My name is Michelle and I am the creator and owner of Little Wise Toys. I live in London with my inspiration, my six year old daughter, Amelie.

Before starting Little Wise Toys, I spent ten years working on a range of children and young people focused policy areas across two central Government Departments – the Department of Health and the Department for Education. Since becoming a mum, I was keen to look for a more flexible way of working to allow me to combine my working life with being a mum. A combination of this change in direction; my skill-set and experience; a passion for fun and interactive early learning; and a love for all things creative – naturally led me to the creation of a concept that has now evolved into Little Wise Toys.

I initially came up with the beginnings of the concept for the Little Wise Toys in the middle of the night when my mind started wondering while settling my daughter back to sleep. Before I knew what was what, the business was launched!

When first launched, the business was named Little Genius Crafts, and since that time I have sold to many independent shops, as well as individual customers. I made the original educational and learning toys by hand (the farm sea, dinosaur and zoo life collage range), snipping and gluing away at my kitchen table. I then went on to outsource production overseas, and continued to design and develop new products (with the next additions being the phonics and maths kits). Over the past few months I have been busy working on a number of exciting new developments. Among these include: moving production to the UK; developing a brand new Little Wise Box of Emotions; extending the activity books in existing products to offer even more opportunities for fun and interactive learning; adding a splash more colour and vibrancy to the product design; and, in response to enthusiasm from parents, I have also re-designed the educational collage toys so that they now fit into the same travel-friendly A5 size boxes which are used for all of the other products in the range. As so many developments have taken place, and given that the products have moved on from the initial craft focused days, the new name, Little Wise Toys, was born and launched in Autumn 2017.

I have developed all seven educational and learning toys in consultation with a range of early years specialists, parents and children. Great care has also been taken to ensure that the products have strong environmentally friendly credentials – such as all paper and card materials being either recycled or from sustainable sources; and using magnetic material for the boards from an award winning environmentally friendly supplier that operates a zero-landfill policy. All toys also comply with the rigorous EU Toy Safety standards.

If you decide to delve into the world of Little Wise Toys, I hope that the wise little person that the products have been purchased for, has as much fun learning with their educational toy(s), as I have had in creating the range.